榷隐茶

Queyin Tea Brand Spatial System

年份Year2024

面积Area118㎡ · 39㎡ · 140㎡

角色Role主案设计师、设计负责人Design Lead

负责Scope品牌空间定位概念方案设计平面规划施工图审核落地协调SI体系建立Brand positioningConcept designSpatial planningDrawing reviewDelivery coordinationSI system development

进入项目Enter Project↓

项目背景与职责 PROJECT BACKGROUND & ROLE

榷隐茶品牌空间希望通过空间设计建立具有识别度的茶饮商业环境，同时满足不同面积门店对于经营效率、顾客体验和品牌表达的综合需求。

The Queyin Tea brand sought a recognisable commercial environment that could balance operational efficiency, customer experience and brand expression across stores of different sizes.

项目共完成三家门店，在不同尺度和场地条件下持续优化空间逻辑与品牌表达。Three completed stores allowed the same brand system to be refined across different scales and site conditions.

118㎡金融城总店Financial City Flagship

39㎡金融城分店Financial City Branch

140㎡三利广场分店Sanli Plaza Branch

我的工作 DESIGN ROLE

作为项目主案设计师，负责从品牌空间定位到落地实施全过程。As design lead, I was responsible for the full process from brand-space positioning through delivery.

品牌空间定位 BRAND POSITIONING

建立空间气质、材料语言和视觉识别方向。

Established the spatial character, material language and visual identity.

空间规划 SPATIAL PLANNING

根据不同面积条件，优化顾客动线、服务流程、功能布局与空间体验。

Optimised customer circulation, service flow, functional planning and spatial experience for each store size.

落地推进 DELIVERY

参与施工图审核、材料确认、现场沟通与设计调整。

Supported drawing review, material confirmation, site communication and design adjustments.

设计概念 Design Concept

品牌门店 · Branded Location

金融城总店 Financial City Flagship

118㎡

品牌门店 · Branded Location

金融城分店 Financial City Branch

39㎡

品牌门店 · Branded Location

三利广场分店 Sanli Plaza Branch

140㎡

技术深化 Technical Development

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