项目定位 PROJECT POSITIONING
分析区域资源、目标客群及项目发展方向。
Analysed regional resources, target audiences and the project’s development direction.
清欢乡谷
Qinghuan Valley
年份Year2022
面积Area66亩 / 40,538㎡Site Area: 66 mu / 40,538㎡
角色Role方案策划与总体规划Strategy & Master Planning
负责Scope项目定位分析、功能业态梳理、空间结构规划及方案文本构建Project positioning, program planning, spatial strategy and proposal development
项目角色 PROJECT ROLE
清欢乡谷为华侨城委托文旅方案项目。本人负责前期方案策划与总体规划，通过项目定位分析、功能业态梳理、空间结构规划及方案文本构建，完成项目整体策划逻辑。
Commissioned by OCT, this cultural tourism project focused on early-stage strategy and master planning. I was responsible for project positioning, program planning, spatial strategy and proposal development.
策划过程 DESIGN PROCESS
业态规划 PROGRAM STRATEGY
梳理文旅体验、商业配套及空间功能关系。
Structured cultural-tourism experiences, commercial support and functional relationships.
总体规划 MASTER PLANNING
建立建筑群落、游线组织及空间体验逻辑。
Established the logic of building clusters, circulation and spatial experience.